| WiseClick Media’s experience and technical skill set is in the search engine marketing arena. Our dedicated team of in-house professionals will work with you to build online marketing campaigns that deliver maximum return on investment (ROI) results. Through our proprietary
WiseClick Profit System®, we will customize, optimize, monitor and grow every online marketing initiative we launch.
To provide our clients with a single point of contact for all of their online marketing needs, we have formed strategic alliances with specialty niche companies outside of the search engine marketing industry whose professionals are absolutely the best at what they do. Partnering with companies that focus on a particular product or service and that strive to be the best at their niche allows us to provide you a full suite of top-notch products and services.
WiseClick works with some of the most sought after and successful brand name clients and educated online marketing teams in the world. We manage all of our third party vendors and measure their success through our proprietary
WiseClick Profit System®.
WiseClick can develop and optimize your online marketing campaign using any or all of our services:
Search Engine Marketing
Pay-Per-Click (PPC) Management and Automated Bidding Technology
Our talented team of in-house search engine marketing professionals specializes in building, managing, optimizing and growing pay-per-click (PPC) marketing campaigns. WiseClick Media professionals will help you save the time, effort and money required to successfully compete in the PPC market and manage your own pay-per-click accounts.
Our team is highly trained and skilled at utilizing the most sophisticated PPC technologies that provide you with enormous competitive advantages over your competition. We set and optimize your parameters (desired positions, bid gaps, close bid gaps, time-of-day targeting, etc.) daily based off of hard ROI conversion data. We will provide you with the knowledge, expertise and weapons needed to both compete in and win the pay-per-click marketing bidding wars.
WiseClick offers two PPC management programs, both completely customizable to fit your needs. You can designate one or all of your PPC campaigns to be managed by our dedicated staff.
PPC Product #1: Platinum PPC Management Program
When you sign up for our Platinum PPC Management Program, our skilled team will take over (or set up, if you are a new website) the managing, reporting and day-to-day operational activities of your pay-per-click campaigns. We will utilize our industry knowledge, technology expertise, product training and our
WiseClick Profit System®
to successfully manage all of your PPC initiatives, allowing you to spend time doing what you do best - managing and growing your business.
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Product #2: PPC 80/20 Management Program
Tier 1 PPCs such as Overture and Google comprise only 20 percent of the PPC engines, yet they often drive over 80 percent of an advertiser’s sales revenue. Although tier 2/3 PPCs, such as FindWhat, Kanoodle, LookSmart and Enhance, may generate only 20 percent of the revenue stream, they should not be ignored. Aggregating the traffic and sales numbers from all of the tier 2/3 PPC programs together frequently equates to a substantial advertising campaign.
If you find yourself shying away from advertising on tier 2/3 PPCs simply because you do not have the time or resources to successfully manage each tier 2/3 PPC network on a daily basis, you are essentially walking away from a large percentage of your potential customers and target market. By ignoring 80 percent of the PPC market, you provide a huge opportunity for your competitors to increase their market share while seizing additional revenue opportunities.
By taking advantage of our 80/20 management program, our professionals will take over (or set up, if you are a new website) the managing, reporting and day-to-day operational activities of your designated tier 2/3 pay-per-click campaigns. This allows your team to focus their time and efforts managing the indispensable tier 1 PPCs (Overture and Google) while simultaneously partnering with us to capitalize on and stay competitive in the tier 2/3 PPC market. Once a week we will report the performance data back to your team and suggest strategies for maximizing each campaign’s ROI.
Our PPC 80/20 Management Program is a popular program for large advertisers who may have an in-house online marketing team dedicated to managing Overture and Google.
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for more information or to request a quote.
Paid Inclusion
WiseClick Media is a one-stop-shop for all your paid inclusion search submission needs. We capitalize on our strategic partnerships and the industry’s most effective technology solutions to provide you with direct feeds into Yahoo, MSN, Overture, Google AdWords, FindWhat, BizRate, Yahoo Shopping, Shopping.com, Nextag, MySimon, Froogle, Cnet/ZDNet and all other pay-for-placement (P4P) networks and shopping engines. We manage the entire submission process and utilize our proprietary
WiseClick Profit System®
to optimize and report ROI performance data back to you on a weekly, bi-monthly, or monthly basis - whichever you desire.
Feed Development
Our success in the paid inclusion market is built around our strong strategic partnerships with technology companies that have obtained trusted feed status relationships with all of the major ad networks and comparison shopping portals. These partnerships ensure
direct feeds of your paid inclusion ads into all the major search engines and shopping portals.
Automated Information Extraction
We have effectively leveraged our extensive client base and large media spend levels with award-winning technologies that
automatically complete the creative leg work for you (title tags, hidden description elements, meta descriptions, meta keywords, URL fields, reverse navigation text, header text, make and model lists, product notes, part numbers, navigation link text, product descriptions, year ranges, bullet points, etc.)
Additional paid inclusion services include:
- Submission, optimization, tracking and analysis
- Continuous, uninterrupted and automatic refresh technology guaranteeing ongoing updates of dynamic page content
- Qualified traffic delivered to granular level (unique keyword by keyword basis) product and/or category page level
- Creative optimization for optimal search result placement
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for more information or to request a quote
Contextual Marketing
Contextual marketing has emerged as the newest form of search marketing that provides you the ability to put your message in front of customers who are actively engaged in relevant content. Contextual marketing can be executed in various ways and through multiple networks and feed providers. WiseClick Media builds contextual marketing campaigns for you by hand picking the networks, web properties and targeted content subject matter to display your messaging. We also set and optimize pricing parameters based on performance data to ensure highly targeted placements that yield optimal ROI.
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for more information or to request a quote.
Traffic Aggregation and Flat Cost-Per-Click (CPC) Search Traffic
WiseClick Media’s technology solutions and network relationships can help you take advantage of flat cost-per-click (CPC) keyword search traffic across all of the major search properties. Rather than managing large buckets of keywords and adjusting bids, we provide you the
ability to buy tier 1, 2 and 3 search traffic on a flat CPC pricing
model.
Our state-of-the-art technologies help you capitalize on the millions of targeted search queries conducted each month that you are currently not targeting through existing campaigns. We will take your current keywords and/or product list and apply our technology solutions to actively search the web for numerous phrases and additional keyword variations that are targeted to your specific keyword list, products and business. We manage the entire campaign for you through our
WiseClick Profit System®
to deliver optimal ROI.
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for more information or to request a quote.
Day Parting Management
Studies have shown that serving online ads and shifting to more aggressive bidding strategies during the highest trafficked times of the day (approximately 9:00 am to 4:30 pm) can
enhance your online advertising productivity by 65 to 75
percent. WiseClick Media will conduct multiple tests and analyze historical performance data to identify the optimal performance hours of each day to run your ads. We then utilize our software technologies to target your bid strategies accordingly. The end result is the right ad, targeted to the right user, at the optimal time of day.
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for more information or to request a quote.
Premier Sponsorships
WiseClick Media Premier Sponsorship programs provide you the ability to secure exact match keyword result placements on many of the major search properties (MSN, AskJeeves, etc.) for flat cost-per-click (CPC) prices. Premier Sponsorships often enable you to
save well over 50 percent off the going rate for the top three positions on Overture and Google for your particular list of keywords. Not only will you frequently see a huge CPC price reduction, but your
listings are guaranteed to be shown above the Overture and Google search results (fixed at the top of the page) 100 percent of the time without having to bid. These are fantastic opportunities if we can secure the right keywords for the right CPC price, while at the same time saving you the time, energy and money required to compete in the bidding wars. We manage the entire campaign to ensure optimal ROI.
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for more information or to request a quote.
Keyword Development
At WiseClick Media, our team is skilled at developing, optimizing and expanding your keyword lists. Keyword lists and targeting strategies are an essential and intricate part of every search engine marketing campaign’s success. By conducting extensive product, industry and demographic research, we will effectively build large keyword lists derived from the language your target market will be using when searching for your products, categories and/or services. We will develop, draft and continually optimize your keyword phrase targeting strategy (broad match, phrase match, exact match, etc.) and keyword list to ensure you are maximizing your marketing
ROI.
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for more information or to request a quote.
Search Engine Optimization
Because search engine algorithms change daily, there is no one secret trick to achieving prominent search engine rankings. WiseClick Media works with the best search engine optimization companies in the industry to help you obtain and maintain the best possible positioning by keeping up-to-date with the evolving search algorithms. Our search engine optimization services include search engine submissions, link development, link popularity enhancement, meta tag development, content enhancement, and more.
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for more information or to request a quote.
Online Media Buying
Online media buying consists of online advertising opportunities that fall outside the typical search engine marketing environment. Dominated by visual ad units, traditional online media is predominantly composed of network sponsorships, banner ads, pop-ups, steaming video and rich media opportunities.
At WiseClick Media, we have strategic relationships with the internet’s premier publishers and networks to ensure that you receive the most favorably priced and ROI driven terms. We work with you to customize, develop and optimize innovative online media programs that will deliver the messaging and response rates you desire.
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for more information or to request a quote.
Web Analytics (ROI Tracking)
To maximize the ROI of your online advertising campaign, you must measure its effectiveness and change what is not working. WiseClick Media works with you to implement web analytics, the tracking methodologies that help maximize your online adverting expenditures.
Our dedicated team will implement unique, granular-level tracking codes for each of your online advertising campaigns. This provides you the ability to identify the marketing channels and individual ad units within each channel that are generating the most cost-effective leads and/or sales conversions. Once you determine which ad strategies are successful and which are not, you can reallocate marketing budgets to the most cost-effective campaigns and channels based on hard conversion and analytics data. For each of your campaigns, our tracking methodologies enable you to quickly and easily calculate the average cost-per-click, average cost per order (CPO/CPA), average sale price, conversion percentages, total costs, total sales, return on advertising dollars spent and more.
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for more information or to request a quote.
Web Design, Development and Conversion Analysis
Web Design and Development
When it comes to website design and development, WiseClick Media works with you to build navigational structures, identify brand strategies and implement development platforms. We will manage the design, production and launch processes to make sure your goals are met on time and on budget. Our developers are proficient in the web’s top programming languages including: HTML, DHTML, Java, Flash, CGI, ASP, SQL and Cold Fusion. We provide cost-effective means for small businesses to compete in a big business economy with a professionally built and maintained website.
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for more information or to request a quote.
Web Site Conversion Analysis
Many factors can affect a website’s conversion rates (how often shoppers become buyers). Two of the most critical factors are the quality of the site visitor and functionality of the site. If you are experiencing low conversion rates with some of the traffic you are sending to your site, then these site visitors are not quality traffic. Our web analytics and ROI tracking services can evaluate and improve the quality of your site visitors.
Your page formats, page layouts, graphics, shopping cart, and navigation also play an important role in your conversion rates. Our team of programmers, web designers and shopping cart analysts will review your site and make recommendations for back-end development modifications that will help improve your ability to convert shoppers into buyers.
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for more information or to request a quote.
Email and Newsletter Solutions
Email marketing is one of the most cost-effective means of communicating with both your customers and new business prospects. We offer our clients a complete suite of email marketing applications and customer retention solutions designed to meet your unique marketing objectives and budget requirements.
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for more information or to request a quote.
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