Our System

Ongoing Knowledge, Growth and Discovery

Interactive marketing is a dynamic art and science that combines the intricacies of human behavior, linguistic preferences, marketing tactics, analytics, people and technology to drive qualified visitors to your web site and convert them into customers.

Our proprietary WiseClick Profit System® is a tested and proven methodology that helps you

• Obtain an ongoing knowledge of your online target market and core conversion metrics, as well as your competitors’ search marketing techniques and conversion rates.
• Continue business growth by achieving greater profitability within current campaigns.
• Pursue the discovery of new revenue opportunities as they come to market.

The more we can help you understand and learn about your online acquisition performance metrics on an ongoing basis, the more information you will be able to supply us that will provide the tools necessary to achieve greater revenue thresholds.

The WiseClick Profit System® consists of eight ongoing stages that are forever adapting to market conditions:

1. Analyze: During the analysis stage, our team works with you to establish your online marketing goals and objectives. We will compare your current market position to that of your top competitors. We will document your current market position and performance results for future reference when we evaluate our success rates.
2. Identify: In the second stage, we will work with both our in-house team and strategic alliances throughout the industry to help us identify online marketing opportunities to generate new revenue streams as well as improve the ROI performance of your current campaigns and expenditures.
3. Strategize: During this stage we will develop a strategy of attack. We will identify the people, companies, and technologies to work with that will give us the best chance for success.
4. Build: With a sound strategy in place, we then work with your staff, our internal team and our industry partners and vendors to build your campaign. During this stage we will assemble keyword/URL lists, write editorial copy, identify granular landing pages, and so on. Once the campaign is built and ready to go live, we will then identify and implement our tracking methodology. We establish clear and obtainable timetables to complete each project and manage the entire process on an ongoing basis.
5. Report: We pride ourselves on keeping our clients well-informed. As the industry evolves, so does our reporting functionality. We do not believe in simply “sending” reports to you and waiting for the phone to ring. For this stage, we establish a set time (weekly, bi-monthly or monthly) with you to conduct conference calls to review performance data. The objective for these calls is to work with you to obtain a strong ongoing knowledge of your business, as well as to pinpoint strong and weak areas of your campaigns so we can optimize and grow revenues while always looking to discover new opportunities to grow your business. We break down our weekly calls into three stages: data analysis and review, strategy discussion and priority lists.
6. Optimize: This stage is an ongoing process; however, it is critical during the initial stages of each campaign. Once your campaign is live, we perform a detailed analysis of the ROI conversion data. Using our pre-determined ROI goals, we set parameters for our automated bid management technologies to adjust our initial bidding strategies to either be more aggressive or defensive based on hard conversion data (for PPC campaigns). For all of our campaigns (PPC, paid inclusion, banner ads, etc), we utilize multiple campaign optimization tactics such as removing underperforming keywords and URLs, swapping underperforming creative, geo-targeting, day parting, etc.
7. Retain: During this stage, we help you deploy customer retention strategies, utilizing technology to capture the information needed to systematically follow-up with the leads and customers you obtained through your marketing efforts. The objective is to build stronger relationships and brand loyalty with your customers through quality products and services and systematic email correspondences.
8. Grow: If you are not moving ahead, you are falling behind. The online marketing industry is perhaps the most dynamic and versatile industry in the world today. While we place a strong emphasis on knowledge, growth and discovery, our never-ending goal is to grow your bottom line. Everyone at WiseClick Media is committed to the long-term success of your business. Our success is measured by your growth.

The WiseClick Profit System® is a performance-driven process that is fully customizable to your company’s goals and objectives. The process was built to help you sustain competitive market advantages by obtaining a thorough understanding of your industry’s performance metrics while working with a team that is dedicated to growing your current business and discovering new revenue opportunities.