Levi's Targets Film Buffs With Gowalla, Watch Parties
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Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. 
Apple Launches iAd Product for Application Developers
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New product could help developers sell more software and boost ad revenues.
Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
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One Maryland candidate is questioning how to handle the new rules. 
New Ripple6 Units Put Social Conversations in Display Ads
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Second company this week to debut a display product incorporating social media content. 
Welcome to the New ClickZ
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Our online publication about interactive marketing gets more interactive and social.
L'Oreal Sponsors Beauty Channel on YouTube
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"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. 
Former Digitas CEO Kenny Named Akamai President
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Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. 
StrongMail Rolls Up Social Media Play
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E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. 
New Videos Extend 'Ford Fiesta Movement'
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Social campaign launched last year is extended with eight new videos starring YouTube celebs. 
Google Will Dominate Search in Japan Through Yahoo Deal
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The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide. 
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