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Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.

Dog Days of Winter for NJ Devils Social Media Program
NHL team's successful social media program has become its leading sponsorships money maker.

Nokia, Pepsi, and Coach Go Social for Chinese New Year
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.

ClickZ's Game Day Coverage of the Super Bowl Ads
Real-time data and commentary on the big game commercials.

How Honda's Super Bowl Ads Got 12M Views
Ad agency RPA describes what happened behind the scenes.

Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Offers stickers and rewards to GetGlue users.

VW's 'Bark Side' Ad Loses Social Momentum
Social activity involving the video dropped, but the video still had lots of views.

Heineken Runs Global Facebook Ads for Valentine's Day
The romantic customizable campaign also includes a live YouTube event.

Twitter Ads Pushed Komen Change of Heart
Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.

Google to EU Privacy Watchdogs: You Can't Stop Us
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.

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